Marketing plays one of the most crucial roles in every business. Social media marketing is the most used marketing strategy by the small as well as the big firms. When it comes to Socail Media Marketing, Instagram is the perfect platform for you.
Growing on any social media platforms require a lot of planning and implementation of proper strategies. Instagram has all the powerful features with the help of which you can easily grow your brand and widen your customer market.
Here are the best Instagram features suitable for marketers in 2023:
When it comes to marketing the first and the foremost thing that every brand wants to do is to boost up the visibility and awareness of their brand among the global audience. There are many ways in which you can do so.
If you are looking for a simple yet one of the most powerful features of Instagram that will help you to grow your brand then try to use Hashtags. Hashtags are powerful marketing tools that will help you to widen and strengthen your market on Instagram. You can use up to 30 hashtags in your Instagram post.
Instagram allows you to use customized branded hashtags so that you can easily promote your brand or campaign without facing any hurdle at all. Marketing your brand on Instagram has become a lot easy with the introduction of Hashtags.
2. Instagram Live
Instagram has a lot of powerful features that will surely help you to grow your brand on this social platform. One of these powerful features includes the Instagram Live feature. It is a very innovative and efficient marketing tool of Instagram. This feature allows you to easily live stream your videos to your targeted audience or followers.
It is a very direct way of connecting and interacting with your audience. You can share the behind-the scenes clips of your products or your brand with your followers. This will help you to make your brand look more natural and realistic.
Instagram Live feature allows you to showcase the humane side of your business to your audience as a result your followers will feel more connected with you and they will trust your brand. There are few digital marketing services available where you can get any number of viewership with a simple few steps, buy IG Live viewers for your stream with the option to choose time and duration as per your need. Try to go Live on Instagram at least twice a week as it will help boost your business’s engagement rate.
3. Instagram Reels
Instagram is a massive social media platform having billions of active users all around the globe. In order to stay on the limelight, it always brings new updates on a regular basis. One of its update that really broke the Internet is its Reels feature.
It is quite similar to that of TikTok but on Instagram you get to interact with other people and watch videos at the same time which does not happens in TikTok. It is a new and very powerful feature which lets you create short videos in vertical layout. The maximum time duration for an Instagram Reel video is 60 seconds.
With the help of this Instagram reel feature, you can promote your brand, its products and its services in a very unique way. It is a very efficient marketing tool which will help you to increase the productivity and engagement rate of your business.
4. Instagram Polls
For the success of every brand, the most important aspect that really matters is customer satisfaction. A brand can grow if only their customers are satisfied and happy with their products and services. In order to know whether your customers are happy or not, the best thing that you can do is to collect their feedbacks.
This can be easily done with the help of the Instagram polls feature which allows you to ask any questions to your audience or customers and the responses that they will give can be gathered as customer feedback. In this way communication between your business and your customers will become much more efficient and easier.
Instagram Polls are a great way to enhance the productivity of your business as you will get to know what your customers are really demanding from you and you can easily offer them that material satisfaction without any kind of hindrance at all.
5. Brand collaborations
If you own a brand and you want to grow your business then Instagram is the perfect place for you. Instagram provides a huge platform where you can work along with other businesses and grow together. It is a very efficient and unique approach of marketing your brand via social media platforms like instagram.
Brand collaborations feature allows your business to collaborate with other businesses or Instagram influencers who will help you to promote the product and services of your business. This is a very productive way to gain new audience and widen your customer market very easily.
Brand collaboration plays an integral part in creating Brand awareness. If you are looking for proper and effective marketing of your brand on Instagram then surely use this feature.
Growing a brand is a very technical task and requires a lot of dedication, proper planning and effective time investment. One of the most crucial aspects that you really need to do in order to grow your brand on massive social media platforms like Instagram is to track your performance almost on a daily basis.
You need to track the performance and details of your Instagram posts, stories and your user engagement. Instagram has a feature known as Insights for this purpose. By using this feature you can get regular performance results and updates of your activities on Instagram.
By tracking your performance, you will get to know on what areas you are lacking behind so that you can improve those areas for enhanced and better performance of your brand. By looking at those Insights you can strategize and plan your activities accordingly, so that there never appears any kind of hurdle on your way while running your business.