As you dive into the world of freelance business, you’ll realize that you need to have a good marketing strategy to draw potential clients and make your business grow. It is a cost-effective, time-saving way through which you can build your audience and advertise your products or services.
Email marketing tips for freelancers
Get your subscribers on board
For you to start with email marketing, you need to have an email list in place. Make it easier for people to join your email list by not only putting it out on your website but also creating a landing page that you can share on your social media platforms which can help you expand your email list further.
After building an email list, you need to create an incentive to encourage subscribers to increase and expand your list. For example, you can offer them discounts on any new product or service. Or you can give them options for free downloads, etc.
Additionally, you can collaborate with another brand by doing guest posts or interviews with them. This way you won’t even need an email list as you’ll be able to gather subscribers via somebody else’s. Eventually, when you get comfortable enough with them you can ask them for placement in their newsletter. This way you can be marketed through emails to an even wider audience.
When a subscriber first joins, send a welcome email to them. In addition to the welcoming message, you can include things the client can expect from your business in it. Things like how often you plan to send emails, what will be the subject of those emails, how you will respect their privacy, etc. can be included. Set up an automated email. It will be sent as soon as someone subscribes to your list.
Further, send milestone check-ins to your current clients through emails. This will help you further build your trust. They’ll become recurring customers if your experience with them is up to the mark. A great way to do this is by sending weekly emails to let them know how the project is coming along. Or for example, once you reach your first milestone you can let them know about it.
Personalizing your emails is another great way to make your clients feel special. Include their company names in your emails, or highly targeted content that will be useful for them. Moreover, address them by their names so that a personal connection can be built. You can also send emails through which you ask for referrals. This way your business can expand using the good old word-of-mouth technique. The clients coming through after listening to the good experiences of others will be more stable and trusting.
How does email marketing help a freelancer?
There are multiple benefits of email marketing for freelancers. These include its cost-effectiveness. In today’s climate when you need to spend money on Instagram influencers and other creators to run successful social media marketing campaigns, a simple email to your clients is really a no-effort task with maximum results.
One thing that comes along with email marketing is your relationship with your client. Social media posts address thousands of people. In contrast, emails are a one-on-one thing, with relevant content related to that specific client. This helps you cater to them in a better way.
In addition, emails are a good avenue for the promotion of other products. If you’re a freelance writer, you might also be offering courses on freelance writing, or you might have written a book on the same topic. Advertising whichever additional product you have opens new doors for your business and allows you to make money in other ways.
Another added benefit of email marketing is that it offers automation. This frees your time to do other tasks. Set automated emails to be sent when a new subscriber joins or to a previous client to help them stay in the loop. Moreover, it is so easy to create emails even without having any design skills. You can use corporate email templates on PosterMyWall and create well-designed emails in no time.
Grow as a freelancer with email marketing
Some of these ways will prove helpful while using email marketing and will help you grow your freelance business. As you proceed further, you’ll identify which methods work best for you, and which are less advantageous to your specific needs. Align them with your brand. Choose the best that works for your target market. The key to successful email marketing is not to be afraid of being yourself, and always be ready to try out new things.
You should not forget that email marketing will only work if you know your audience, as it’s a more personal method of marketing. If you know your audience, you will understand what their pain points are. You’ll know what their goals are, and how you can help in solving the obstacles that might come in the way.